Welcome to ValueCeylon.com ("we", "us", or "our"). This Privacy Policy outlines how we collect, use, store, and protect your personal information when you use our website (the "Platform"). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner, in accordance with applicable data protection laws and healthcare regulations in Sri Lanka.

1. Information We Collect

A. Information You Provide to Us

When you use ValueCeylon.com, we may collect the following information:

• Registration Information: Name, email address, phone number, and login credentials.
• Prescription Data: Uploads of medical prescriptions and relevant patient details (with patient consent).
• Health Profile Information: (Optional) Allergies, past purchases, or health conditions you provide for better recommendations.
• Seller Information: Business name, license number, pharmacy registration, contact details, products listed, and transaction history.
• Order & Payment Data: Shipping address, billing details, payment method, and transaction history.
• Communication Records: Emails, messages, or chats between customers and vendors, or with our support team.

B. Information We Collect Automatically

When you visit our platform, we collect certain information about your device and usage, including:

• IP address, browser type, time zone, and cookies
• Pages viewed, products clicked, referral sources
• Site interaction patterns and device specifications

2. Use of Personal Information

We use the collected information to:

• Process and deliver your orders securely
• Authenticate buyers and sellers
• Verify and process prescriptions in compliance with health regulations
• Enable communication between customers and vendors
• Provide a personalized shopping experience, including medicine reminders and recommendations
• Detect and prevent fraud or misuse
• Improve our website's performance and customer experience
• Conduct marketing and promotional campaigns (with your consent)
• Ensure regulatory compliance with the National Medicines Regulatory Authority (NMRA) and other legal authorities

3. Sharing of Information

We do not sell your personal data. However, we may share your information with trusted parties under the following circumstances:

• Licensed Sellers and Pharmacies: To fulfill your orders, especially prescription-based.
• Healthcare Professionals: Where applicable, to review prescriptions or offer support.
• Third-Party Service Providers: For logistics, payment processing, marketing, analytics, and cloud storage.
• Regulatory Bodies: To comply with the law or in response to legal processes, including NMRA, courts, and other healthcare regulators.
• Marketing Platforms: To provide relevant ads and offers (only with your consent).

4. Data Protection & Security

We implement appropriate physical, digital, and administrative safeguards to protect your personal and health-related information. These include:

• SSL encryption for all transactions
• Access control and authentication protocols
• Secure prescription handling by verified pharmacies
• Regular security audits and data backup

Prescription images and health data are handled with the highest confidentiality and only accessible by licensed entities for the purpose of dispensing medicine.

5. Cookies and Tracking Technologies

We may use cookies and other tracking technologies (such as pixels and web beacons) to collect, store, and track information about your interactions with our website. These technologies help us analyze site traffic, personalize content, and improve performance.

We use cookies and similar technologies to:

• Remember login preferences
• Track and analyze usage behavior
• Personalize product suggestions
• Enable social media features and targeted ads

You can manage cookie preferences in your browser settings. Disabling cookies may affect site functionality.

6. Children’s Privacy

This platform is intended for use by adults aged 18 and over. We do not knowingly collect or store data from minors. If we become aware that a child has provided us with personal information, we will delete it promptly.

7. Your Rights

As a user of ValueCeylon.com, you have the right to:

• Access or correct your personal information
• Request deletion of your account or data (subject to legal retention requirements)
• Withdraw consent for non-essential data processing (e.g., marketing)
• Lodge a complaint with a data protection authority

To exercise your rights, email us at support@valueceylon.com.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in regulations or service offerings. Changes will be posted here with the "Effective Date" updated. We encourage you to review it regularly.

Prescription & Communication Policy

Recording of Conversations

In accordance with the National Medicines Regulatory Authority (NMRA) of Sri Lanka, we record and securely store conversations between customers and our pharmacists to ensure compliance with healthcare standards, prescription accuracy, and quality assurance.

These recordings are used solely for regulatory compliance, training, and service improvement purposes.

Medication Records & Data Retention

We maintain detailed medication records of all prescriptions processed through our platform, as required by NMRA and other relevant healthcare regulations.

These records help ensure proper patient care, prevent misuse, and facilitate future prescription refills or inquiries.

Medication records are securely stored and will only be shared with the patient, authorized caregivers, or regulatory authorities as required by law.

Confidentiality & Data Protection

All recorded conversations are treated as confidential and protected under applicable data privacy laws.

We do not share recordings with third parties except when required by law or regulatory authorities.

Customer Consent

By using our online pharmacy services, you consent to the recording of conversations as required by NMRA regulations.

If you do not agree to this, you may choose not to proceed with our services.

The Right of Refusal

A pharmacist has the right to refuse to fill any controlled-substance prescription. If legitimate concern exists, it is the pharmacist’s duty to refuse to fill a prescription and return the prescription to the patient. Even with physician approval the pharmacist still maintains the right to not fill the prescription. It is illegal for a physician to write a prescription for a Schedule II medication for a family member. It is unethical for a prescriber to write a Schedule III medicines prescription for a family member.

Restricted & Banned Product Policy

RESTRICTED PRODUCTS: The following therapeutic goods are not permitted for home delivery:

• Schedule II C and III medicines.
• Prohibited substances as outlined in the Poisons, Opium, and Dangerous Drugs (Amendment) Act, No. 41 of 2022, including Tramadol, Gabapentin, and Pregabalin.
• Any injectable products, except for self-injecting preparations. Example: Insulin, Epinephrine.

Seller-Specific Policies

Each vendor on ValueCeylon.com may have individual return and refund terms. These will be displayed on the product page or vendor profile. Customers are advised to check vendor-specific policies before placing an order.

We comply with the regulations and guidelines set forth by the National Medicines Regulatory Authority (NMRA) of Sri Lanka to ensure the safety, quality, and efficacy of all medicines available through our platform.

Advertising Policy

At valueceylon.com, we are committed to maintaining a safe, ethical, and medically responsible environment for all users. This Advertising Policy outlines the standards and conditions for advertisers wishing to promote products or services on our platform.

1. Compliance with Regulations

All advertisements must comply with the applicable laws and regulations in Sri Lanka, including the standards set by the National Medicines Regulatory Authority (NMRA). Advertisers are responsible for ensuring that all promoted products—especially pharmaceuticals, health supplements, and medical devices—are approved and meet safety, quality, and efficacy standards.

2. Acceptable Products and Services

We allow advertisements that are relevant to the healthcare, wellness, and pharmaceutical industries, including:

• Over-the-counter (OTC) medicines approved by NMRA
• Health and wellness supplements
• Medical equipment and devices
• Pharmacy and health services

Prescription drugs may not be advertised directly to consumers.

3. Prohibited Content

Advertisements must not:

• Make false, misleading, or unverifiable health claims
• Promote unsafe or unapproved medicines or treatments
• Target minors inappropriately
• Use scare tactics or graphic health imagery
• Include adult, obscene, or offensive content

4. Review and Approval

All ads are subject to review and approval by our compliance team. We reserve the right to reject, remove, or request modifications to any advertisement that does not align with our policies or values.

5. Transparency and Accuracy

Advertisements must clearly identify the advertiser and must not be disguised as editorial or native content. Claims must be evidence-based, and disclaimers should be included where applicable.

6. Data Privacy

Advertisers must not collect user data from our platform without express permission and must comply with our Privacy Policy and applicable data protection laws.

7. Reporting Violations

If you believe an ad violates our policy, please report it to info@valueceylon.com. We will investigate and take appropriate action.